HTMI officially launched its new publishing
division in 2006 with the publication of “Marketing Canadian
Museums in the 21st Century". It was the first in a series of
books designed to help high traffic venues develop their own marketing
plans. Now the second book has been published, dedicated to marketing
high traffic venues, whether not-for-profit ones such as theatres and
museums or for-profit ones such as shopping malls, theme parks, train
stations and national parks. The intended reader is anyone responsible
for planning or responsible for the marketing of high traffic spaces,
as well as post graduate marketing students worldwide.
The second in a series of marketing books written to help operators of high traffic venues has been published by HTMI Press. “Clarity of Offer” is now available.
“Clarity of Offer” leads
marketing managers, and owners and managers of high traffic locations
through an intensive process that enables them to produce a precise and
workable marketing plan for their venue whether a small museum or a
vast air terminal and everything in between.
Author Richard “Dick” Mathieu pioneered the new
field of high traffic marketing in which he has specialized for more
than a decade.
“Clarity of Offer” was
produced to be affordable to
everyone, including marketing students in universities and colleges
where it is a logical supplement to in-depth marketing textbooks that
do not cover the subject of high traffic marketing.
The book is coil bound for easy flat-on-the-desk
reading.
“We want the book to enable anyone in a high traffic
location, at the managerial level and above, to work through the
process that we call “Clarity of Offer” and then
produce a valid marketing plan for their venue, without necessarily
having any marketing experience,” said Mathieu.
“Clarity of Offer” may be
ordered by clicking on “Order”, and will soon be
availalbe from Amazon.com.