High Traffic Marketing Institute - Professional Services

HTMI Professional Services

Consulting, Public Relations, Design, Advertising and Promotion,
Website Design and Maintenance, Research Design, Fieldwork Services

Consulting
In authoring the area of alternative revenue generation in High Traffic environments, HTMI offers clients a full range of consulting services including:

Planning
Employing the planning process of Clarity of Offer, HTMI works with clients on the identification and creation of specific revenue generating opportunities in their environments.

We believe the reality is in execution; the pattern of execution must suit the needs of the client and fit with its organization. To that end, we provide a full range of executable services assisting clients to: set up an internal department; hiring outside resources for clients; management and supervision of those resources; doing the work ourselves on a performance contingency (percentage) fee basis - partnering with the client.

Product Focus
On the specifics of developing on-going revenue potential for our High Traffic clients in areas such as: Sponsorship, Strategic Alliances, Partnerships, Product Demonstration and Display, Interactive Communication, Satellite and Digital Advertising Signage, Motion Merchandising Display Systems, In/Out Mall Kiosks, Banners, Literature Distribution, In Mall Community/ Sponsor Programming, and Licensed Products.

Clients
High Traffic Planning and Execution clients over the last 25 years have included: Cadillac Fairview, Cambridge Shopping Centres, Markborough Properties, Fidinam, College Park, CN Tower, SkyDome, Art Gallery of Ontario, General Motors and Panasonic Dealer Networks in Canada, Federal and Provincial Sports Federations and venues, Hospitals, as well as High Traffic clients in the USA, Ireland, France and Venezuela.

Public Relations
Whether it is a new real estate development, the launch of a new product, corporate disclosure, a crisis to be managed or producing an annual report or a press kit on CD-ROM, HTMI is adept at bringing the right communications strategy to bear on an opportunity or problem ... and in assembling the right team of experts in various communications areas to take a project successfully over the top.

Design
HTMI offers its clients award-winning graphic and editorial design capability in corporate identity development, annual reports, brochures, etc.

Advertising
The HTMI Advertising team offers clients in-depth knowledge of every link in the tourism marketing chain. Among the clients they have served over the past 12 years are the Canadian Tourism Commission, Tourism Toronto, The Travel Industry Association of Canada, The Association of Canadian Travel Agents and private sector clients such as Hertz Canada, Radisson Hotels and VIA Rail. Our team is currently working with the Niagara West Tourism Network, branding the region between St. Catharines and Stoney Creek.

Website Design and Maintenance
HTMI offers its clients, an award-winning World Wide Web creative design capability. Of particular interest to our HTMI members is the demonstrated “extra” artistic dimension demonstrated in the development and maintenance of an award-winning online multimedia journal and subsequent creation of a series of streaming media artworks that are exhibited internationally and currently featured in museums of contemporary art in France, Germany and Finland.

Research Design
HTMI clients have access to one of Canada’s leading sociologists and a specialist in consumer research design and execution. With considerable international academic and cultural experience, and a broad range of linguistic capability and associate access, HTMI is very comfortable in offering research services to its global members.

Fieldwork and Project Staffing
From the staffing of revenue generating opportunities, to the detail of traffic counts and research fieldwork and reporting, HTMI offers its clients comprehensive fieldwork services.